Deutsche Fotografische AkademieCorporate Design
Corporate Design for the "Deutsche Fotografische Akademie", which is an association of photographers, photo-autors and artists.
The idea for the logo was the zoom effect of a camera lens. The aim was to achieve a discrete and consistent corporate design which underlines and shows the members work. That is why posters and flyers show pictures of the members in large size.
The font mirrors the technical precision of the photographers and their tools. The grid and use of typography shows openness and emphasizes the members works. Therefore names of members are typesetted in majuscules. Besides an annual exhibition there is a magazine released once a year and a webpage.
HfG Schwäbisch Gmünd