Type in motionMotion graphics
Visualisation of the song "My baby shot me down", by Nancy Sinatra. Realized with real footage material and animation of type.
The concept was to use type to visualize tone, text and mood of the song. Therefore the text was analyzed and devised into three parts. The atmosphere of the verses is shown by real film footage which was made of water, milk, color and two selfbuilt small aquariums. Typography got animated according to the footage and emphasizes parts of the text and the mood of the song by its behavior.
HfG Schwäbisch Gmünd